FERN
GROWTH
Weigh-in tomorrow
NAPPY LOG
4 wet · 3 dirty
M
MUM
Did you get my message?
FEED LOG
Last feed 2h 14m ago
J
JEN
Show me that little face!
FEED LOG
Next feed in 15 min
A
AUNTIE SUE
Is she a good baby?
NAPPY LOG
7 nappies today
J
JEN
Grandma’s asking for photos
A
AUNTIE SUE
Is baby settling okay?
SLEEP TIP
Have you tried white noise?
A
AUNTIE SUE
When can I come for cuddles?
M
MUM
Grandma needs photos
GROWTH
Weigh-in tomorrow
REMINDER
Tummy time: 6/20
T
TOM
Is baby feeding okay?
M
MUM
Enjoy every second
SLEEP LOG
Last nap: 38 min
F
FERN
How are you?
You have a career, a sense of humour and opinions about things that have nothing to do with sleep schedules, nappy changes or tummy time.
Sometimes that person can feel hard to find. You’re not imagining it, and you’re not the only one.
50%
80%
Make sense of who you’re becoming. Write it all down, then decide what happens next: share it, keep it private, or throw it away.
Real, anonymous stories from women in the middle of the same unravelling and rebuilding. No unsolicited advice, just the relief of recognising your experiences in others.
Show your people how you’re really doing, and what would actually help. Don’t want visitors kissing your baby? Need your partner to understand what you need? Fern takes the pressure away. We’ve got you.
We’ll say the awkward things that no-one warns you about - bleeding, milk coming in, the hair loss and flagging when it’s worth talking to a professional
We built Fern because we were looking for something to support our motherhood journey and couldn’t find it.
There was plenty to support pregnancy, menstruation and baby. But we couldn’t find anything that was designed to support everything we were going through as we became mothers.
Everything we build comes from our own experiences of motherhood and conversations with women going through what you’re going through now.
Emily and Ruby (and Reuben and Jimmy)
FERN
Let’s figure out matrescence together



